08Case study
YorkPest
A Tampa pest control company that needed a new website and a way to be found.
YorkPest does termite, mosquito, rodent and home pest control across Tampa Bay, from Tampa and St. Petersburg to Wesley Chapel and Largo. They needed a new website, and they needed people searching for pest control in their towns to find them. We built a site where a homeowner can check their ZIP, see a price and book a first visit online, then did the SEO: a page for every town they serve and every service they sell, written for that town, and set up so Google and AI search can read the business.
01Where they started
YorkPest treats homes and businesses across Hillsborough, Pinellas and south Pasco: quarterly pest control, termite protection, monthly mosquito service, roof rats, and commercial accounts for restaurants and offices.
They needed a new website, and a website on its own was only half of it. When someone in Brandon or Clearwater searches for pest control, the company that shows up gets the call. YorkPest needed to be one of the companies that shows up.
02What they needed
A site that does the selling: what they treat, what it costs, which towns they cover, and a way to buy a plan or book a free inspection without waiting for a callback.
And SEO, so the site can be found for pest control, termite control and mosquito control in each town they serve, on Google and in AI search.
03What we built
Built around their logo
Their shield logo sets the colors: a deep palm green and a gold you press. Big condensed headings, real photography of Florida homes, and close-ups of the pests themselves.
A ZIP check on the first screen
Type a ZIP and the site tells you right away whether YorkPest covers it, with the town by name, and a link to see your price.
Pick the pest you're seeing
Termites, ants, roaches, mosquitoes, rodents and spiders each open a short guide: the signs to look for, why it happens in Tampa Bay, and how YorkPest treats it.
Buy a plan online
Three plans with posted prices. The quote adjusts for the size of the home, then you pick a day and an arrival window for the first visit and get a confirmation number.
Free inspections and walkthroughs
Termite, bed bug and commercial jobs book a free inspection instead of a price, since those need someone to look first.
Residential and commercial
One switch at the top changes the site for businesses: restaurants, offices, warehouses, rentals and HOAs, each with a walkthrough to book.
04The SEO
A page for every town
Tampa, St. Petersburg, Clearwater, Brandon, Riverview, Wesley Chapel, Lutz and Largo each have their own page, written about that town: its neighborhoods and ZIP codes, the kinds of homes there, and the pests that come with them.
A page for every service
Pest control, termite control, mosquito control, rodent control and commercial pest control each have a page with what's included, the price, and answers to the questions people search for.
Every page linked to the rest
Each town page links to every service and every other town, and the footer and service area map link to all of them, so a visitor and a search engine can reach any page in a click or two.
Found on Google and in AI search
Every page has its own title and description, and the business details are set up for Google and AI search to read: the name, phone number, hours, services and the towns it serves.
Quick on a phone
Plain pages with photographs sized for the screen, so they load fast on a phone, which is how most people search for an exterminator.
★The result
A pest control company you can buy from online, with a page for every town it serves.
YorkPest now has a site that answers what a homeowner wants to know before calling: do you come to my ZIP, what will it cost, and when can you come. A plan can be bought and the first visit booked in about a minute.
Behind it are fourteen pages written to be found: one for each of eight towns, one for each of five services, and the home page, all set up for Google and AI search.
Need a new site and to be found on Google?
If your company needs a website that sells and pages that bring in searches from every town you serve, we build both. The first call is 15 minutes and costs nothing.