09Case study
Brasstown Plumbing Co.
An Atlanta plumber who wanted his company to look modern.
Brasstown Plumbing Co. is a small team of licensed master plumbers working in Atlanta's older and finer homes, from Buckhead and Ansley Park to Decatur. The owner came to us because his company looked like every other plumber online and older than the work it does. He wanted a more modern look. We gave Brasstown a new identity on the web, built around photography, calm typography and a visit you can arrange in a few taps, and launched it on his own domain.
01Where he started
Brasstown does careful work: fixtures set level and sealed, worn copper cut out instead of clamped, floors covered before anyone kneels down. A lot of it is in older homes with brass taps and plaster walls, and for designers and contractors on renovations.
Online, none of that showed. The company looked like most plumbing sites, and the owner felt it made Brasstown look older than the work it does. He wanted a more modern look.
02What he needed
A modern look that matches the homes Brasstown works in, so a homeowner in Buckhead or a designer planning a bathroom sees a company they would let into the house.
And everything a person needs before they call: what Brasstown does, what common jobs cost, what a visit is like, where they work, and a quick way to arrange one.
03What we built
A new look
A classic serif with a quiet sans, warm plaster and ink, and large photography of brass and copper. Few words per screen, and plenty of space around them.
A first screen that sets the tone
The photograph opens as the page loads, beside one plain promise: we explain the fix, agree one price in writing, and leave the room as we found it.
Services that show themselves
Point at a service and the large photograph changes to match it, with what is included and where the price starts.
Fixtures we fit
A gallery of brass, copper and nickel fixtures that slides sideways as you scroll, for clients who choose their own taps and want them fitted properly.
Flat prices, in plain sight
Where common jobs start, written down, with the evening and weekend charge stated rather than discovered.
Arrange a visit in a few fields
Name, phone, what you need, neighborhood and when. It arrives at the office as a text with everything filled in, and Brasstown replies with a two hour window.
04Made for the phone first
Call and Arrange at your thumb
A bar with Call and Arrange a visit stays at the bottom of the screen as you scroll.
Calm on a small screen
The photography leads, every section folds into one column, and the gallery becomes a row you swipe.
Quick to load
Photographs are compressed and served at the right size for the screen, so the page stays light away from wifi.
★The result
A plumbing company that looks like the homes it works in.
Brasstown now looks like a modern, careful company before anyone picks up the phone, and arranging a visit takes a few taps.
It is live on Brasstown's own domain.
Does your site look older than your work?
If your company does careful work but looks like every other listing online, we give it a look that matches the work. The first call is 15 minutes and costs nothing.