12Case study
Steady Fitness
A gym chain whose site finally works on a phone.
Steady Fitness runs low cost gyms around Columbus. The owner came to us because the old site was hard to use, worst of all on a phone, and people could not quickly find the nearest gym, its hours or what a membership costs. In two weeks we built a new site around the questions people ask before they join, and a way to join online from any screen.
01Where he started
Steady is a big, bright, come as you are kind of gym: low monthly prices, no contract, open around the clock on weekdays, with locations across Columbus.
The website did not match the gym. On a phone it was slow going, the locations and their hours were hard to find, and the prices took digging. Most people looking at a gym site are on their phone, so that was where it hurt most.
02What he needed
A site that answers what someone asks before they join: where is the nearest one, is it open, how busy does it get, what does it cost and how do I cancel.
And a way to join from the site, so a person who has made up their mind does not have to call or walk in first.
03What we built
Find a gym
Search by ZIP code or neighborhood, or sort by distance from where you are. Every location sits on a real map with this week's hours, today's in bold, and what it has: lap pool, kids corner, parking.
How busy it gets
Each gym shows a chart of how busy it usually is hour by hour, with the current hour picked out, so a nervous first timer can pick a quiet time.
Two memberships, side by side
Both prices in plain sight with the yearly fee next to them, a full comparison table, and the cancel policy stated up front instead of in the fine print.
Join online in four steps
Pick a gym, pick a membership, add your details and check it over. Each step tells you exactly what is missing, and the last screen is a member pass to show at the desk.
A free session with a coach
New members book a free half hour with a coach by gym, day and time, straight from the page.
04Made for the phone first
Join and Find at your thumb
A bar with Join online and Find a gym stays at the bottom of the screen as you scroll, and steps out of the way at the footer.
Nothing to pinch or zoom
Every section folds into one column with full width buttons and inputs big enough that iOS never zooms in on them. The join steps open full screen.
Fast on a phone signal
One light page with compressed photos and no heavy framework, so it loads quickly away from wifi.
★The result
A site that does the front desk's job.
Finding a gym, checking its hours, comparing memberships and joining now happen on the site, on any phone, without a call.
It went from first call to live in two weeks, and it is on Steady's own domain.
Site not working on phones?
If your customers are on their phones and your site makes them pinch and hunt, we rebuild it around what they came to do. The first call is 15 minutes and costs nothing.