02Case study
A and L Pool Maintenance
From referrals to a site built for calls.
Eddie runs a family pool service in Tampa. His work was good and his customers said so, but the only way to find him was a referral or his Google listing. We built him a website made to turn a search into a phone call, and it went live in a week.
01Where he started
A and L had no website and no Facebook page. New customers came from word of mouth and from his Google Business listing, which already had strong reviews.
That works until it doesn't. Someone searching for pool service in Lutz or Carrollwood would see the listing, want to know more, and have nowhere to go. Every one of those people was a call that never happened.
02What he needed
Not a brochure. More calls and more estimate requests, from people who had never heard of him, on a site that looked as professional as the work.
It also had to go live fast. Pool season in Tampa doesn't wait for a three month web project.
03What we built
Reach him in one tap
"Text for free estimate" sits at the top of every page, and the phone number is one tap away on mobile.
Estimate form up front
Name, phone and the service they need, right on the first screen. No hunting for a contact page.
Trust where it counts
His CPO certification and 5.0 Google rating sit under the headline, so a stranger trusts him before scrolling.
Found by neighborhood
Written for the areas he serves, Lake Magdalene, Lutz, Carrollwood and South Tampa, and verified with Google Search.
04How the week went
- Day 1
Learned the business: services, service area, and what customers ask before they book.
- Days 2 to 3
Design and build, starting from the phone layout, because that's where most of his customers are.
- Days 3 to 5
His logo and certification brought in, the estimate form tuned for small screens, footer and contrast fixes from his feedback.
- Day 7
Live on his own domain and verified with Google Search.
★The result
From no website to live in one week.
A and L now has a home on the web that works as hard as the Google listing did, built around one job: getting the next customer to call, text or ask for an estimate.
Eddie loved it. That was the bar we cared about most, since he's the one handing the link to every new customer.
Running on referrals?
If customers love you but strangers can't find you, we can fix that, usually in about a week. The first call is 15 minutes and costs nothing.